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Entrepreneurship Capstone
Wed Jan 14, 2026 | Week 1, Day 2
Sections 1-3: INTRO, CREATIVE, CONSIDERATE
Discussion prompts:
Share your:
Key themes: Generosity | Relationships | Being useful
CREATIVE:
"Don't be so plain or obvious that there's nothing left to wonder. But don't be so cryptic that they give up. Use obscure references...Produce unusual sounds...Give just enough to make them curious."
CONSIDERATE:
"Marketing means getting to know people, making a deeper connection, and keeping in touch. All of these are just considerate—looking at things from the other person's point of view."
"Before you begin marketing, get off the stage. Pause your habit of broadcasting. Turn the spotlight on your audience. And get ready to listen."
— Derek Sivers, Your Music and People
"There's always a favor you can do. Give give give, and sometimes you will receive."
"Get presents for the people you've met that are probably under-appreciated. Don't waste gifts on the high-power people. They already receive too many."
"Pedestals prevent friendships. People send business to people they like."
— Derek Sivers, Your Music and People
INDUSTRY:
"While they were pasting up flyers to promote their next gig, I just put that same amount of energy into finding a great team: a manager, agent, publicist, and label."
— Moby
"You have to make your own success first, before you ask the industry for help. Show that you're going to be successful without their help. Show that you have momentum."
RESOURCEFUL:
"You can't act on a vague desire...Once they turn a vague goal into a list of specific steps, it's easy to take action."
— Derek Sivers, Your Music and People
The process of recognizing unmet needs or problems worth solving in the world around you.
Key questions to ask:
Take 10 minutes. Write down every problem you can think of:
// Personal problems
// Observed problems
Quantity over quality right now. We'll filter later.
You'll work in teams of 2-3 for the entire term.
How we'll do this:
Pro tip: Pick teammates you can disagree with productively.
Design and deliver a small "gift" to someone in your problem space.
What counts as a gift?
// The goal: Learn how access, trust, and reciprocity change discovery.
Due Friday: Gift Plan + recipient rationale in Venture Log #1
Next class: Discovery methods - interviewing practice, observation planning
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What questions do you have?
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Your mission:
1. Share your problems → 2. Find your team → 3. Plan your gift
Let's build something.