Entrepreneurship for Good

Building with Purpose

Jay Margalus

W&L Institute for Honor Symposium

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About This Talk

This presentation explores entrepreneurship through the lens of honor and ethics. It examines three essential judges every entrepreneur must satisfy: the user (does this make their life better?), the community (does this strengthen the world around us?), and yourself (can you be proud of how you built this?). Drawing on design principles, philosophy, and real-world case studies, it makes the case that building with purpose isn't just good ethics—it's good business.

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References

Core Concepts

Philosophy

Case Studies

  • Good examples: Basecamp, Iron Galaxy, Leaf & Grain
  • Cautionary examples: Theranos, Juicero, FTX

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